{"id":447,"date":"2017-08-28T07:03:43","date_gmt":"2017-08-28T07:03:43","guid":{"rendered":"http:\/\/mansainfotech.com\/blog\/?p=447"},"modified":"2017-08-28T07:03:43","modified_gmt":"2017-08-28T07:03:43","slug":"search-engine-optimization-a-powerful-web-marketing-tool","status":"publish","type":"post","link":"https:\/\/mansainfotech.com\/blog\/search-engine-optimization-a-powerful-web-marketing-tool\/","title":{"rendered":"Search Engine Optimization \u2013 A powerful web marketing tool!"},"content":{"rendered":"

Ever wondered why some websites rank better than the other? Why users tend to visit links that are at top of the list? – Well, here we have got you covered with all such answers and necessary information about Search engine optimization. <\/span><\/p>\n

SEO \u2013 What? <\/b><\/span><\/p>\n

It is the process which aids search engines to find & rank your site higher than the million others. SEO enhances the visibility of website on natural search result pages(SERPs) through incorporation of following activities: crawling, indexing, processing, calculating relevancy and retrieving results. <\/span><\/p>\n

Now, let\u2019s study about two ways for SEO optimization –<\/i><\/span><\/p>\n

\u261b On-page: It constitutes website elements such as Html code, images, text, good keyword selection, etc. <\/span><\/p>\n

\u261b Off- page: It comprises of link building, link exchange, search engines, and so on. <\/span><\/p>\n

Various tactics & techniques – <\/i><\/span><\/p>\n

SEO can be classified into two broad categories, namely, <\/span><\/p>\n

\u261b White Hat Seo<\/span><\/p>\n

\u261b Black Hat Seo<\/span><\/p>\n

The technique of White hat seo<\/span> conforms to search engine\u2019s guidelines and does not involve any deception. Also, it make sure that website is made for users and not just search engines.<\/span><\/p>\n

Whereas Black hat or spamdexing<\/span> attempts ranking improvement that is dissapproved by search engines. Other features include \u2013 metatag stuffing, keyword stuffing, page hijacking, etc. <\/span><\/p>\n

SEO \u2013 Why?<\/b> <\/span><\/p>\n

It can help your business to grow and meet its objectives, for if, you have any website or a blog.<\/span><\/p>\n

\u25ba It improves usability and user experience of the web site.<\/span><\/p>\n

\u25ba It is good for social promotion of your website.<\/span><\/p>\n

\u25ba It is crucial for smooth running of your big websites.<\/span><\/p>\n

\u25ba And, it can always put you ahead of any competition. <\/span><\/p>\n

So, SEO is must for every web property. It optimizes your website, helps search engines \/ searchers to understand it better and gives you higher ranking.<\/span><\/p>\n

SEO \u2013 How? <\/b><\/span><\/p>\n

SEO is crucial and truly beneficial marketing tool. So, when you are planning to use it on your website \/ blog, there is need to consider many things along the way.<\/span><\/p>\n

\u25ba Choosing a website domain name (what you want to sell and who will be your target audience).<\/span><\/p>\n

\u25ba Since, google gives too much importance to file names, so, think of what to put in your webpage and hence, give relevant file name to this page.<\/span><\/p>\n

\u25ba Don\u2019t complicate up your website (Afterall, website design and layout matters a lot in search optimization).<\/span><\/p>\n

\u25ba Try optimizing the keywords on your webpage by taking into account \u2013 keyword frequency, keyword weight, keyword proximity, keyword prominence and keyword placement. <\/span><\/p>\n

\u25ba Optimizing the meta tags i.e. meta description tags and meta keyword tags. <\/span><\/p>\n

\u25ba Take care of optimizing title as well as anchor. <\/span><\/p>\n

\u25ba And, most important, \u2018Content is king\u2019. So, use unique and high quality content in your websites.<\/span><\/p>\n

What further steps you can adhere? Verify your website to check whether it is compliant with Html\/Xhtml, W3C. You can do the SEO by yourself (if you know about it) or you can hire an expert who can do all seo related work for you.<\/span><\/p>\n

SEO \u2013 Summary!!!<\/b><\/span><\/p>\n

Finally, we have reached the conclusion of our blog post. We have covered all basic concepts related to search engine optimization. <\/span><\/p>\n

See you again with some another interesting \u2018topic\u2019. Cheerio.<\/span><\/p>\n

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Ever wondered why some websites rank better than the other? Why users tend to visit links that are at top of the list? – Well, here we have got you covered with all such answers and necessary information about Search engine optimization. SEO \u2013 What? It is the process which … Continue reading Search Engine Optimization \u2013 A powerful web marketing tool!<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b-d"],"_links":{"self":[{"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/posts\/447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/comments?post=447"}],"version-history":[{"count":0,"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/posts\/447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/media\/449"}],"wp:attachment":[{"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/media?parent=447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/categories?post=447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mansainfotech.com\/blog\/wp-json\/wp\/v2\/tags?post=447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}