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Customer Relationship Management

In short, CRM, is an attempt made towards creating, developing and maintaining healthy and long-lasting relationship with customers. The term has been into use since early 1990s. Only after this, concept of business has changed from being transactional to relational. So, in this post, we’ll be discussing the very basic … Continue reading Customer Relationship Management

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Learning Various Project Management Softwares

“A collection of programs, processes and information used to manage various phases of project.” Project management softwares allows the Project Managers and users to control cost, manage budgeting, documentation and quality management. Characterstic features ~ Project Planning ~ Team Collaboration ~ Project Billing & Budgeting ~ Time Tracking ~ Workflow … Continue reading Learning Various Project Management Softwares

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SIX SIGMA – All about Customer satisfaction and Profit maximization

Ever heard about this term, Six Sigma? If not, then, you’re really missing out something productive. So, let’s have a quick look… Six Sigma – Introduction A highly disciplined process, structured methodology, data-driven and multi-dimensional approach, are all, what you can think about it. At its core, the basic idea … Continue reading SIX SIGMA – All about Customer satisfaction and Profit maximization

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An Introduction to Digital Marketing

Nowadays, their is growing era of digital technologies and marketing the products through these technologies, mainly – internet, mobile phone and other media is becoming much popular. So, ‘Advertising delivered through digital channels’ falls under the umbrella of digital marketing, respectively. Digital marketing is also referred to as web marketing, … Continue reading An Introduction to Digital Marketing

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Search Engine Optimization – A powerful web marketing tool!

Ever wondered why some websites rank better than the other? Why users tend to visit links that are at top of the list? – Well, here we have got you covered with all such answers and necessary information about Search engine optimization. SEO – What? It is the process which … Continue reading Search Engine Optimization – A powerful web marketing tool!

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